Author Archives: Phyllis Ezop

It’s only one example that recently received considerable media coverage. Still, it is a situation where the term evolutionary steps was used in media accounts of the auto industry, an industry previously described in the press as taking an incremental … Continue reading →

Hunting for treasure takes on two key roles in the recent Fortune article about the success of retailer T.J. Maxx. One role of the treasure hunt is T.J. Maxx’s use of it to attract shoppers, and that role is obvious … Continue reading →

As I checked my email not long before writing this blog post, the subject line of an email marketing piece caught my eye. Soon, I decided that my blog post should tie in with that subject. It would be a … Continue reading →

An article in the most recent issue of Harvard Business Review has a title that asks an intriguing question. The question is related to what I’ve written before. So, principles from my prior writing warrant revisiting, repeating, and further explaining … Continue reading →

Adaptive strategy is often viewed is a solution for dealing with today’s turbulent and uncertain business climate. Since everything appears to be changing so rapidly and the future seems unclear, the flexibility to quickly shift strategy has been heralded as … Continue reading →