Monthly Archives: May 2013

Avoid the Fatal Error: a Key How-To Rule for Reinventing Your Brand

Bloomberg Businessweek recently (April 15-21, 2013) featured several brief how-to articles on a variety of subjects. One of them, was “How to Reinvent a Brand” as told to Susan Berfield by Lew Frankfort, CEO of Coach, a company that went … Continue reading

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