Author Archives: Phyllis Ezop

Companies can easily be tempted to react to unfavorable market trends by attempting a major transformation that takes their business in diverse new directions. But, although Coke faces challenges, according to the March 18, 2015 Wall Street Journal article “What … Continue reading →

As you strive to make winning strategic choices, it is easy to be attracted to popular management concepts that seem to have the potential to reignite your business. For example, you may be addressing issues related to disruptive competition or … Continue reading →

Yes, new technology is the wave of the future. And, companies should embrace new technology. But, it must be adopted in ways that support and fit the business. A successful future will have some ties to a company’s past strengths. … Continue reading →

The Blackberry’s recent introduction as a new Classic model offers food for thought and potential lessons about going back to basics during a company turnaround. The new Blackberry Classic, a mobile telecommunications device, goes back to basics in that it … Continue reading →

I’ve written before about the potential value of older technologies. I’ve pointed out how, if the old way of doing something still offers some benefits, the old way can remain viable even when newer technologies that might seem disruptive emerge. … Continue reading →