Author Archives: Phyllis Ezop

Is It Adaptive Strategy or Is It Flip-Flopping?

Adaptive strategy is often viewed is a solution for dealing with today’s turbulent and uncertain business climate. Since everything appears to be changing so rapidly and the future seems unclear, the flexibility to quickly shift strategy has been heralded as … Continue reading

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Are You Confusing Strengths with Weaknesses when Responding to Disruption?

When devising business strategies for dealing with disruption, one might expect a company’s strengths to be clearly distinguishable from its weaknesses. But, that is not always the case. In certain situations, the distinction between strengths and weaknesses can be blurred. … Continue reading

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Merely Going Digital Is Not Strategy

My previous writing has stressed the importance of building on a company’s strengths when adopting digital technology and responding to digital disruption. This means applying digital technology in ways that fit your business. It means companies without much high tech … Continue reading

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Microsoft’s New CEO: Insider Advantages for Strategic Fit Challenges

Congratulation to Microsoft for recognizing the value of insiders at the helm! As I’ve said before, insiders understand the nuances of a company’s culture and competencies far better than outsiders. So, the appointment of Microsoft Insider Satya Nadella as its … Continue reading

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Patterns and Knowledge Drive New Venture Success

A high failure rate for new ventures tends to be expected. It is often thought that success with new ventures is the classic example of high risk, high reward, and that there must be many failures for every great success … Continue reading

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