Author Archives: Phyllis Ezop

The Blackberry’s recent introduction as a new Classic model offers food for thought and potential lessons about going back to basics during a company turnaround. The new Blackberry Classic, a mobile telecommunications device, goes back to basics in that it … Continue reading →

I’ve written before about the potential value of older technologies. I’ve pointed out how, if the old way of doing something still offers some benefits, the old way can remain viable even when newer technologies that might seem disruptive emerge. … Continue reading →

Crowdsourcing entails seeking input via an open call to a large group of people, rather than solely tapping traditional experts or employees. Crowdsourcing has both benefits and downside. A recent Wall Street Journal article (“The Benefits of Crowdsourcing”, October 30, … Continue reading →

It’s only one example that recently received considerable media coverage. Still, it is a situation where the term evolutionary steps was used in media accounts of the auto industry, an industry previously described in the press as taking an incremental … Continue reading →

Hunting for treasure takes on two key roles in the recent Fortune article about the success of retailer T.J. Maxx. One role of the treasure hunt is T.J. Maxx’s use of it to attract shoppers, and that role is obvious … Continue reading →