Author Archives: Phyllis Ezop

How Might Market Research Be Improved with Greater Use of Theories?

I was intrigued by a recent article on this topic because I have been researching business success and failure patterns for over 25 years, and theories play an important role in my work. In my quest to identify “Winning Moves” … Continue reading

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The Value of Recruiting from Within: What Might It Imply about Independent Directors on Boards?

The value of recruiting insiders, whether as CEO or at lower levels, comes across in a May 30 Wall Street Journal article “An Inside Job: More Firms Opt to Recruit from Within,” which discusses how companies are recruiting internally. A … Continue reading

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Not Too Much Change, Not Too Little for a Business to Evolve Successfully

To evolve successfully, a company needs the right blend of both change and stability. Too little change can leave a company stagnating, especially when business has flattened or is eroding. But, too much change can be just as harmful, or … Continue reading

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Back to Basics Success Pattern Brings Wal-Mart Profits

By going back to basics, Wal-Mart experienced a recent uptick in profits. Based upon my 25+ years researching business success and failure patterns, going back to basics is a valuable turnaround strategy for companies that strayed from their roots. And, … Continue reading

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Disruptive Competition Needs an Evolutionary Path

When a major company is disrupted by an innovator, it doesn’t happen overnight. The innovator generally takes a series of evolutionary steps down the path to disrupting the incumbent. It is not enough for the innovator to identify and focus … Continue reading

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