Author Archives: Phyllis Ezop

Take an Evolutionary Approach and Include Cultural Strengths in Strategy Development

The article, Cultural Change that Sticks: Start with What’s Already Working, by Jon R. Katzenbach, Ilona Steffen, and Caroline Kronley, in the July-August 2012 issue of Harvard Business Review, makes some strong points that are consistent with the evolutionary Winning … Continue reading →

Posted in Uncategorized | Leave a comment

How Might Market Research Be Improved with Greater Use of Theories?

I was intrigued by a recent article on this topic because I have been researching business success and failure patterns for over 25 years, and theories play an important role in my work. In my quest to identify “Winning Moves” … Continue reading →

Posted in Uncategorized | Leave a comment

The Value of Recruiting from Within: What Might It Imply about Independent Directors on Boards?

The value of recruiting insiders, whether as CEO or at lower levels, comes across in a May 30 Wall Street Journal article “An Inside Job: More Firms Opt to Recruit from Within,” which discusses how companies are recruiting internally. A … Continue reading →

Posted in Uncategorized | Leave a comment

Not Too Much Change, Not Too Little for a Business to Evolve Successfully

To evolve successfully, a company needs the right blend of both change and stability. Too little change can leave a company stagnating, especially when business has flattened or is eroding. But, too much change can be just as harmful, or … Continue reading →

Posted in Uncategorized | Leave a comment

Back to Basics Success Pattern Brings Wal-Mart Profits

By going back to basics, Wal-Mart experienced a recent uptick in profits. Based upon my 25+ years researching business success and failure patterns, going back to basics is a valuable turnaround strategy for companies that strayed from their roots. And, … Continue reading →

Posted in Uncategorized | Leave a comment