Author Archives: Phyllis Ezop

Think Inside the Box Beats Brainstorming’s Wild Ideas

I’ve said in my previous writing that brainstorming does not drive successful innovation. This is the case because success does not come from generating the wildest ideas. According to my 25+ years researching business success and failure patterns, innovation success … Continue reading

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Avoid the Fatal Error: a Key How-To Rule for Reinventing Your Brand

Bloomberg Businessweek recently (April 15-21, 2013) featured several brief how-to articles on a variety of subjects. One of them, was “How to Reinvent a Brand” as told to Susan Berfield by Lew Frankfort, CEO of Coach, a company that went … Continue reading

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Stop the Transformational Change–It’s Too Bold for Penney’s, but Now What?

The recent turmoil at Penney’s illustrates the challenges of transformational change. And, when transformational change goes awry, merely halting the bold moves and attempting to reverse the damage does not eliminate the challenges. At Penney’s, challenges remain even after ousting … Continue reading

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CEO Tenure: How Data Can Be Misleading

The March 2013 issue of Harvard Business Review described a research study which found that CEOs who have been in their jobs for more than five years perform more poorly than those whose tenure has not yet reached the five … Continue reading

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Don’t Panic! It Won’t Save You from Market Disrupters

Have you seen the article “Big-Bang Disruption” in the latest issue (March 2013) of Harvard Business Review? This article screams panic. It elicits potent emotional reactions by displaying powerful images of buildings being destroyed. Its message: the severe damage and … Continue reading

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