Author Archives: Phyllis Ezop

In my previous blog post, I stressed that Microsoft must build on its strengths to succeed. Now, Microsoft bought Nokia’s phone business and this warrants a look at some of the strengths that Microsoft might build on. Microsoft has strengths … Continue reading →

The departure of Microsoft CEO Steve Ballmer has fueled much discussion about what Microsoft must do to compete successfully when changing technology may threaten its strongest products. It is often said that bigger bets and greater risks are needed when … Continue reading →

An article in the Wall Street Journal Magazine (Soapbox The Columnist feature, July/August 2013) offered advice from six individuals whose work entails considerable risk. These six individuals participate(d) in risky activities such reporting on wars, investigating infectious disease in the … Continue reading →

I’ve said in my previous writing that brainstorming does not drive successful innovation. This is the case because success does not come from generating the wildest ideas. According to my 25+ years researching business success and failure patterns, innovation success … Continue reading →

Bloomberg Businessweek recently (April 15-21, 2013) featured several brief how-to articles on a variety of subjects. One of them, was “How to Reinvent a Brand” as told to Susan Berfield by Lew Frankfort, CEO of Coach, a company that went … Continue reading →