Author Archives: Phyllis Ezop

As I checked my email not long before writing this blog post, the subject line of an email marketing piece caught my eye. Soon, I decided that my blog post should tie in with that subject. It would be a … Continue reading →

An article in the most recent issue of Harvard Business Review has a title that asks an intriguing question. The question is related to what I’ve written before. So, principles from my prior writing warrant revisiting, repeating, and further explaining … Continue reading →

Adaptive strategy is often viewed is a solution for dealing with today’s turbulent and uncertain business climate. Since everything appears to be changing so rapidly and the future seems unclear, the flexibility to quickly shift strategy has been heralded as … Continue reading →

When devising business strategies for dealing with disruption, one might expect a company’s strengths to be clearly distinguishable from its weaknesses. But, that is not always the case. In certain situations, the distinction between strengths and weaknesses can be blurred. … Continue reading →

My previous writing has stressed the importance of building on a company’s strengths when adopting digital technology and responding to digital disruption. This means applying digital technology in ways that fit your business. It means companies without much high tech … Continue reading →