Winning Moves Blog

Big Data has been highly hyped. Big Data was touted as an all knowing source, where N=all. This would mean that the number of pieces of information we have is so huge, that there is enough data to know just about everything. That sounds wonderful, but we don’t yet Continue reading “Finally, Less Hype, More Reality about Pros and Cons of Big Data” »

As valuable as Big Data can be, Big Data still has the potential to mislead, as I said in previous writing. Recognizing potential problems may help users apply Big Data more effectively, since awareness of a problem can be a first step toward addressing it and eventually obtaining better outcomes. So, it’s encouraging to see the media move away from extolling Big Data’s benefits, and instead Continue reading “Warning: Big Data Can Be Biased, and even “Troublingly Wrong”—Just Like Data Years Ago” »

This is a question successful companies must ask once they have already expanded into the most obvious opportunities for additional growth. When this happens, decisions must be made about next steps. And, it’s easy to get carried away with enthusiasm for next steps that stray too far from your successful business model.

The possibility of straying too far Continue reading “Previously Successful, but Are You Straying Too Far from Your Existing Business Model?” »

As someone who studies business success and failure patterns, I find that lessons from entrepreneurial success can apply to larger, more established companies. Additionally, I have a background in data analysis going back to my early career. So, when I read the June 2015 Marketing News article “Size Matters” by Molly Soat, I felt it made some very good points.

The article emphasizes the role of small data. It describes Continue reading “Not Just Big Data, but Small Data, as Big Companies Learn from Small Business” »

Data can foster better decision making and greater business success. And now, with data’s expanding role and prominence, Big Data is seen as a valuable frontier where there is great potential for improving business performance. But, data–even Big Data–must be used properly in order to bring value to the business.

Fortunately, data often can be Continue reading “Big Data’s Big Challenge: Misleading Data as a False Guide” »