In late January 2013, roughly six months after Marissa Mayer became CEO, she said she’d take Yahoo back to its roots. In my newsletter back then, I wrote that Mayer was saying it right, since back to basics can often be a successful turnaround strategy, but that the outcome would depend upon how well Yahoo actually did go back to its roots.
Now, three years later, Yahoo continues Continue reading “Reasons Why Yahoo’s Challenges Continue” »