With many retailers struggling, some of their suppliers signaled an intent to sell directly to consumers, like internet marketers do. This cuts out retailer middlemen.
For example, Procter and Gamble is trying direct-to-consumer selling, according to a July Wall Street Journal article which I commented on in my most recent newsletter about P&G’s interest in cutting middlemen. As I discussed in that newsletter, companies like Procter and Gamble have valuable strengths in their relationships with retailers. And, building on strengths—not throwing them away—is generally what succeeds.
That’s why it’s encouraging Continue reading “Treating Middlemen as a Valuable Resource” »