Warby Parker is a highly successful online retailer that sells eyeglasses. Consistent with the trend toward integrating ecommerce with bricks and mortar, Warby Parker has been opening physical stores. But, adding physical locations is not the only way Warby Parker has been integrating the new with the old.
Warby Parker has also Continue reading “Ecommerce Success Uses Paper Mailings for Promotion” »
Strong results this past holiday season are further evidence that Continue reading “After Strong Holiday Season, Physical Retailing Not Disrupted and Amazon Opens Go Store” »
When disruption strikes, some companies can still survive and some may even do quite well. This is why businesses grappling with how to defend themselves against disruptive threats need to evaluate industry circumstances and assess their role as the competitive environment changes. When the old form of their industry is contracting, companies can easily be too quick to make Continue reading “Is There Life Beyond Disruption for Bookstores and Even for Encyclopedias?” »
Fear of disruption can lead to panicked responses that do not prevent disruption and can easily cause harm. Thus, companies must be especially careful with thinking they must disrupt themselves before someone else does. Consequently, too much encouragement to self-disrupt can Continue reading “Is It Really Self-Disruption, or Is It Just Excellent Strategic Choices?” »
In today’s era of rapid change, we often hear that companies should disrupt before they are disrupted. This can leave companies excessively oriented toward innovation, when instead they should be putting emphasis upon on their strengths. Throwing away your strengths and excessively innovating for the future is a mistake. You need to harness your strengths and be Continue reading “Don’t Panic Still Needs to Be Said about Disruption” »
