Winning Moves Blog

More and more companies are putting greater emphasis on data and are striving to become more data driven. Companies are putting greater focus upon AI, on analytics and on making better use of the extensive data that exists within their organizations.  In keeping with this effort, more  Continue reading “Chief Data Officer Symbolizes Data’s Increasing Importance” »

How can AI be used to improve a company’s marketing?

Recently published articles, which I encourage you to read, provide valuable insights on this topic. However, to get maximum benefit, you should recognize that what Continue reading “Successfully Harnessing AI (Artificial Intelligence) in Marketing” »

Patterns that recur over and over again characterize the kind of strategic change that generally brings business success. For the most part, huge changes that redo everything do not foster success. The writings on this web site generally advocate Continue reading “When What Seems Like Bigger Changes Can Work” »

Industry experience can bring advantages. It can make entrepreneurs more likely to succeed. It can be valuable for independent directors on corporate boards. And, it can be beneficial when a company hires from the outside. Yet, sometimes the individual with industry experience is not Continue reading “Industry Experience–What Really Matters and What Doesn’t” »

Many companies experienced business downturns due to the pandemic.  Since conditions have eased somewhat and there is talk of perhaps fewer restrictions this summer, many businesses are expected to do well on year to year performance. For many companies, business had dropped so low last spring that any upturn this year Continue reading “An Added Benefit when Business Picks Up” »