Author Archives: Phyllis Ezop

Unlike what has been fairly typical for the airline industry, Alaska Airlines actually makes money, according to a Wall Street Journal article (An Airline That Makes Money, Really, February 4-5, 2012). The article described Alaska Airlines’ great success in an … Continue reading →

The business world often expects us to decide and act fast. Yet, books describing newer research challenge the effectiveness of speedy decisions and actions. So, there seems to be a conflict. Does the newer research actually imply that fast paced … Continue reading →

Strategic reversals are essentially a U-turn that attempts to undo grossly ill-fitting strategic moves. According to a January 3, 2012, Wall Street Journal article titled “Year of the Oops: Firms Spent 2011 in Reverse”, several companies made reversals last year. … Continue reading →

The Winning Moves patterns of business success repeat over and over again. If you understand these patterns, they can be a valuable guide to successful strategic choices. Based upon my 25+ years of research, these patterns result from studying strategic … Continue reading →

A November 26-27 Wall Street Journal article described what Macy’s did to successfully run its day after Thanksgiving Black Friday sale based on knowledge. In my 25+ years researching business success and failure patterns, I have looked at how businesses … Continue reading →