Author Archives: Phyllis Ezop

The Case Against Outsourcing

According to a Fortune article (The Making of an Oil Empire, February 27, 2012), when Lucas Oil–the company whose name is on the stadium where this year’s Superbowl was played–built its second plant, it bought a nearby railroad with 13 … Continue reading

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CEOs, Time to Think, and Meetings

CEOs spend a great deal of time in meetings, according to research described in a February 14, 2012 Wall Street Journal article “Where’s the Boss? Trapped in a Meeting”. The article conveys the message that, as a result of so … Continue reading

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Can Profitable Companies Make Better Strategic Choices than Struggling Companies?

Unlike what has been fairly typical for the airline industry, Alaska Airlines actually makes money, according to a Wall Street Journal article (An Airline That Makes Money, Really, February 4-5, 2012). The article described Alaska Airlines’ great success in an … Continue reading

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Does Speed Kill? The Choice Between Making Fast Business Decisions versus Deciding More Slowly

The business world often expects us to decide and act fast. Yet, books describing newer research challenge the effectiveness of speedy decisions and actions. So, there seems to be a conflict. Does the newer research actually imply that fast paced … Continue reading

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How to Prevent Strategic Reversals

Strategic reversals are essentially a U-turn that attempts to undo grossly ill-fitting strategic moves. According to a January 3, 2012, Wall Street Journal article titled “Year of the Oops: Firms Spent 2011 in Reverse”, several companies made reversals last year. … Continue reading

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