Author Archives: Phyllis Ezop

Previously Successful, but Are You Straying Too Far from Your Existing Business Model?

This is a question successful companies must ask once they have already expanded into the most obvious opportunities for additional growth. When this happens, decisions must be made about next steps. And, it’s easy to get carried away with enthusiasm … Continue reading

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Not Just Big Data, but Small Data, as Big Companies Learn from Small Business

As someone who studies business success and failure patterns, I find that lessons from entrepreneurial success can apply to larger, more established companies. Additionally, I have a background in data analysis going back to my early career. So, when I … Continue reading

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Big Data’s Big Challenge: Misleading Data as a False Guide

Data can foster better decision making and greater business success. And now, with data’s expanding role and prominence, Big Data is seen as a valuable frontier where there is great potential for improving business performance. But, data–even Big Data–must be … Continue reading

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Might Doing Pure R&D Be Wothwhile in Some Companies?

A new study by MIT finds the United States falling behind in pure R&D (research and development), while other countries put increasing emphasis on it. This was discussed in the April 28, 2015 Wall Street Journal article “U.S. Faulted for … Continue reading

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Coke’s Challenge Battling Unfavorable Market Trends

Companies can easily be tempted to react to unfavorable market trends by attempting a major transformation that takes their business in diverse new directions. But, although Coke faces challenges, according to the March 18, 2015 Wall Street Journal article “What … Continue reading

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