Author Archives: Phyllis Ezop

Big Data’s Big Challenge: Misleading Data as a False Guide

Data can foster better decision making and greater business success. And now, with data’s expanding role and prominence, Big Data is seen as a valuable frontier where there is great potential for improving business performance. But, data–even Big Data–must be … Continue reading

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Might Doing Pure R&D Be Wothwhile in Some Companies?

A new study by MIT finds the United States falling behind in pure R&D (research and development), while other countries put increasing emphasis on it. This was discussed in the April 28, 2015 Wall Street Journal article “U.S. Faulted for … Continue reading

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Coke’s Challenge Battling Unfavorable Market Trends

Companies can easily be tempted to react to unfavorable market trends by attempting a major transformation that takes their business in diverse new directions. But, although Coke faces challenges, according to the March 18, 2015 Wall Street Journal article “What … Continue reading

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Does Your Strategic Thinking Need Another Point of View?

As you strive to make winning strategic choices, it is easy to be attracted to popular management concepts that seem to have the potential to reignite your business. For example, you may be addressing issues related to disruptive competition or … Continue reading

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Why Have I Advocated Old Technology—Isn’t New Technology the Wave of the Future?

Yes, new technology is the wave of the future. And, companies should embrace new technology. But, it must be adopted in ways that support and fit the business. A successful future will have some ties to a company’s past strengths. … Continue reading

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