Author Archives: Phyllis Ezop

Innovation has been portrayed as the savior that can revitalize the economy. But, we are starting to see a shift in perspective about how much companies should change. There is now a bit more recognition that the dark side of … Continue reading →

The potential weaknesses of survey research methodology were blatantly highlighted when the polls did not correctly identify the winner of the presidential election. And, my last newsletter discusses what businesses can learn from the failure of the polls. My newsletter … Continue reading →

Disruption and innovation have been in the limelight. But, other routes can lead to business success as well, even for start-up entrepreneurs. This was well said in “The Dangerous Stories We Tell About Entrepreneurs”, a November 21, 2016 Wall Street … Continue reading →

As a regular reader of the Wall Street Journal’s business news, I couldn’t help but notice when the highlighted point “Too much information and too little thought” appeared in an article on the op-ed page. The article was about politics. … Continue reading →

As I said in my previous blog post, Estee Lauder’s efforts to nourish its relationships with its department store middlemen builds upon its strengths. But, Estee Lauder also pursues new retail opportunities beyond its traditional distribution in department stores. And, … Continue reading →