Author Archives: Phyllis Ezop

New Coke Risk Lessons Are Still Easily Misunderstood

New Coke is back. No, it’s not back as a product that consumers can buy in stores, though it will be available online in limited quantities. Instead, New Coke, a high-profile failed product which was on the market briefly in … Continue reading

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Urgent, Vulnerable Times Can Affect Successful Change

So much has been changing. The Great Recession has had an impact. Technology has advanced, causing some industries to be disrupted. And, market conditions for many companies have shifted, often in ways that can challenge long established players and favor … Continue reading

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Not All Corporate Spinoffs Are Beneficial

Over the last few years, many companies have slimmed down by spinning off businesses. Spinoffs have been said to keep companies focused, presumably for better performance. However, although a company can benefit from shedding what doesn’t fit at all, doing … Continue reading

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Even Star Innovators Need a Strategy

Innovation has contributed to tremendous success at Apple. The innovation shepherded by the late Steve Jobs, Apple founder and returning CEO, earned the company the distinction of being the then most valuable company in the world. Yet, more than ten … Continue reading

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Don’t Forget the Human Element along with New Technology

My blog posts and newsletters have been pointing out the value of integrating the new with the old. I have discussed how, if the old way of doing something still has some benefits, there may be room for it in … Continue reading

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