Author Archives: Phyllis Ezop

I’ve recently written about how idolizing the risk-taking daredevil image perpetuates myths about the rewards of high risk. Another example of misleading imagery, however, is the notion that successful startup companies have relatively young founders. Like the myth of high

I have written previously about the downside of companies panicking due to fear of disruption. And, most people are well aware of the terrible fate that can happen, as it did at Kodak, when disruptive threats are essentially ignored.  However, … Continue reading →

These days, it is said that every company must become a technology company. However, as companies strive to strengthen their technological capabilities, taking the right approach is essential in order to achieve success. Thus, when adopting the latest technology, companies … Continue reading →

New Coke is back. No, it’s not back as a product that consumers can buy in stores, though it will be available online in limited quantities. Instead, New Coke, a high-profile failed product which was on the market briefly in … Continue reading →

So much has been changing. The Great Recession has had an impact. Technology has advanced, causing some industries to be disrupted. And, market conditions for many companies have shifted, often in ways that can challenge long established players and favor … Continue reading →