Author Archives: Phyllis Ezop

As companies evolve with the times, they are often dealing with external changes, such as shifts in the market, emerging trends, or even unprecedented calamities like the recent pandemic. But, another common trigger for change is when an expansion strategy … Continue reading →

It is interesting to look at how the pandemic affects various businesses, with some, like the travel related sector, hard hit, while others, such as consumer packaged goods, actually experienced some sales gains. Lessons can be learned from how these … Continue reading →

Due to the corona virus pandemic, some industries have suffered severe downturns. Mandates may force businesses to operate quite definitely than they did before. And, pandemic generated consumer fear can also depress business. In my previous writing, I encouraged businesses

Despite the pervasiveness of the corona virus, the media does feature some stories that are not primarily driven by the pandemic. An example is a recent Wall Street Journal article about what went wrong with GE’s bold vision “to

So much has changed as a result of the corona virus crisis. Many products and services saw demand plummet, often because of mandates. On the other hand, some products or services can actually experience revitalization as a result of the … Continue reading →