Author Archives: Phyllis Ezop

More and more companies are putting greater emphasis on data and are striving to become more data driven. Companies are putting greater focus upon AI, on analytics and on making better use of the extensive data that exists within their … Continue reading →

How can AI be used to improve a company’s marketing? Recently published articles, which I encourage you to read, provide valuable insights on this topic. However, to get maximum benefit, you should recognize that what

Patterns that recur over and over again characterize the kind of strategic change that generally brings business success. For the most part, huge changes that redo everything do not foster success. The writings on this web site generally advocate

Industry experience can bring advantages. It can make entrepreneurs more likely to succeed. It can be valuable for independent directors on corporate boards. And, it can be beneficial when a company hires from the outside. Yet, sometimes the individual with … Continue reading →

Many companies experienced business downturns due to the pandemic.  Since conditions have eased somewhat and there is talk of perhaps fewer restrictions this summer, many businesses are expected to do well on year to year performance. For many companies, business … Continue reading →