Author Archives: Phyllis Ezop

Business success follows repeatable patterns.  Success is far more likely with a strategy that adheres to what has consistently worked well for many businesses in the past. However, this does not mean that business

When starting a new venture, prior related experience can pave the way to business success. Prior experience provides required know how that helps avoid pitfalls and leads to doing more things right. Without appropriate know how, a fledgling business is … Continue reading →

With deteriorating economic conditions, many companies find themselves struggling. A company’s strategic choices can impact how well the business weathers a recessionary downturn. For example, the

Recently, we have been hearing more about corporate breakups. For example, On June 23, 2022 Global Finance ran an article subtitled “Corporate breakups like Kellogg’s are popular again–and it’s not just in the US”.  Kellogg is splitting itself

Find a need and fill it. That’s said to be a key component of business success. And, of course, it’s essential to do market research to understand the market and its need. But, will this be enough? And, why or … Continue reading →