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Phyllis Ezop's expertise about Winning Moves and her extensive research into the success and failure patterns of business growth often serve as a resource for the press. Frequently interviewed by the media, Ezop has been quoted in The New York Times, Investor's Business Daily, Harvard Management Update, Advertising Age and various major metropolitan area newspapers. Her views were published in Business Week several times. She has also been quoted or cited in both business and academic books. And, a peer reviewed article she wrote was favorably cited by the Northwestern University professor known as the world's foremost expert on integrated marketing and branding.